Have you noticed that more customers are coming to your car wash than usual? You’re not imagining things. There actually has been an increase in the number of people visiting car washes. Read on to learn why more people are visiting car washes and how you can take advantage of the factors shaping the car wash industry.
Economic Changes
As the economy recovers from the crash of 2008, people have more disposable income. And that means they have money to buy new cars.
When you get a new car, you want to take care of it and make it last for as long as possible. So, you’re more interested in taking it to the car wash and keeping it clean.
Municipal Regulations
Municipal leadership has also become more environmentally conscious. Across the country, especially in places stricken by water shortages, cities and towns are restricting residents’ water use.
This turns out to be good news for car wash owners, because it means that many people can’t use a hose to wash their cars. Instead, they have to take their cars to a car wash facility to get them clean.
How Can You Capitalize?
Being aware of these two factors is important. However, what you do with the knowledge is what really counts.
When you’re considering opening a new car wash, do your research. Find out which geographical areas have the most severe water restrictions for residents. That might turn out to be your best location, because there will be many people who can’t wash their vehicles at home.
Even if you’re not in an area where there are regulations about water use, it still pays to use car wash equipment that conserves water. People care about the planet, and by installing this type of equipment, you’ll show that you care, too.
Do you want to attract people who have just bought new cars? Offer them a special deal – you’ll give them 10% off of car washes for the first year they own their car. Consider throwing in a free or discounted wax treatment to protect that beautiful paint job.
Looking to Upgrade Your Car Wash Equipment?
For over 30 years MacNeil Wash Systems has provided superior car wash equipment to the tunnel car wash industry, automotive dealers, fleet and rental markets.
Contact us to learn more about how our products and services can support your car wash business.