Owning and running a car wash is not as easy as it sounds. There is a lot of work involved and important business decisions to be made. Here are 3 questions to consider when you own a car was business:
1. How Can My Car Wash Help my Business?
Just having a car wash on your property will not bring in the customers and profits automatically; you should always have a marketing plan in place and offer services that will attract new customers and keep the those customers coming back for more. Setting up a functional marketing plan may seem challenging, but once you have the details worked out, you can count on having new customers showing up.
Extra services will attract new customers and keep them coming back for more. Offering deals, extras or sales are some examples of promotions you could offer. Your goal is to attract new customers and keep existing ones.
2. Am I Offering Top Quality Service?
Service quality is extremely important when offering any type of service, car washing included. Being a standard, run-of-the-mill car wash service will not appeal to customers and they may look elsewhere or just forget about your car wash. To keep your service quality up, consider starting a Loyalty Program; for example, “After 5 washes, receive 1 wash free”. Little things like this will keep customers coming back for more.
Courtesy and respect goes a long way in maintaining a good customer relationship. Asking how their day was, starting small talk and being friendly could please a customer and have them return for just that reason alone.
3. Does my Car Wash System Need Maintenance?
Car wash systems are not self-sustaining. You should perform daily checks to make sure all of your equipment is functioning properly. Any leaks that aren’t noticed by you or your employees could lead to huge losses. If you spot any potential issues, call the service technician immediately to have them come down and take a look at the problem.
If you would like to open a car wash business, you should buy the best car wash equipment. We at MacNeil wash can help you. We have a range of car wash systems to choose from. If you’re not sure of the system that will work for you, we’re more than willing to help you out. Contact us today for more information.