This, however, is only the first step towards making your website truly mobile friendly. Next, you have to upgrade your website’s actual design. Let’s take a look at your options for getting this done — and the pros and cons for each:
Adding an Mobile Version of Your Website
With this approach, you would be creating a brand new mobile website that includes its own web address (usually your normal web address prefixed with an ‘m’ for mobile).
Pros of a mobile version
Because you are creating an independent mobile site, you don’t have to make any changes to your current one.
Cons of a mobile version
The additional web address that a mobile website includes can have a negative impact on your SEO campaign. Also, it can be difficult to ensure that all of your website’s features are included in a mobile version of a website.
Responsive Web Design
This mobile web design solution allows your website to respond to a device so that the site’s dimensions always match those of the screen that it is being viewed on.
Pros of responsive web design
A website with responsive web design can work well with any device, including mobile ones, with ease. All of your website’s features will remain intact as a customer switches between devices.
Cons of responsive web design
Integrating responsive web design into your website will require you to have a web designer do a complete overhaul of your website design.
Adaptive Web Design
With adaptive web design, your website is taught to adapt to a variety of screen sizes.
Pros of adaptive web design
Adaptive web design guarantees that your website will be viewable on most mobile devices, because it prepares the site to work with certain screen dimensions.
Cons of adaptive web design
Adaptive web design only works well with the screen sizes that were considered when the design is integrated. This means that a screen with unusual dimensions may have difficulty viewing any website with an adaptive web design.
Building a Mobile Application
This involves the creation of a custom application that a user can download via their mobile store.
Pros of a mobile application
A mobile application allows you to circumvent all of the restrictions set in place by a device’s web browser so that your customers can interact with your business the precise way you want them to. This is also a great way to stay connected with your customers through their mobile devices via alerts.
Cons of a mobile application
Since it requires you to leave the web browser and download something, a mobile application can be inconvenient to initially set up.
Integrate one of these design solutions and you can call your website truly mobile friendly. Then, you will be fully prepared for the widespread takeover of mobile devices.
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