Successful marketing in any business depends greatly on word of mouth. Happy customers who spread the word around about your products or services are incredibly valuable. Another important aspect of getting word out about your car wash business is the internet. Put these two things together and you have a recipe for success.
The Benefits Of Online Review Sites
The combination of word of mouth and online exposure is powerful. Sites like Angie’s List and Yelp can be hugely instrumental in creating exposure, brand recognition, and reputation for your business.
As a car wash business owner, you may rely largely on walk-in customers around your local area, and maybe ads in the yellow pages. More and more often though, your customers will find you via the internet. Sites like Yelp are often the first stop for people looking for local services. Being on an online review site enables people to have discussions about your service, what they like about it and what their experience was. Here are three review sites your car wash business needs to be on to help market and spread the word about your business.
Yelp is a wildly popular review site, and although it has its critics, this is a site that your business should be on. It gets a ton of traffic, and allows customers to find you, read your reviews and interact with your business.
It is important to keep in mind that not every review may be positive. You should always respond to negative reviews in a positive, professional manner.
Google+ is worth a look because it is Google! They are the world’s largest search engine. Having a business profile on Google, and having your business listed are two ways to drastically increase your visibility. Customers can search for local businesses and read reviews, as well as leave reviews. Again, the biggest advantage here is visibility. You want prospective customers to see you online, and being ranked high in Google search is the best way to achieve that.
If you want to market your business and build relationships with customers, eventually you will want to run specials sales or other offers. Red Flag Deals is a great place to do that. People come to this site to get connected with businesses and learn about their offers. Posting your business and your sales or specials can increase your sales and customers.
Getting your car wash business on these three sites is smart marketing. Aside from monitoring the site to gain valuable feedback from customers, you don’t really have to do much. Don’t let fear of bad reviews keep you from setting up your business on these sites. Again, the way you respond and solve problems can make a big impact on customers.