As a small business owner, you are well aware of the important role marketing and advertising play in attracting new customers. As head of your company’s advertising department, it’s up to you to decide how much to allocate to advertising and how to best utilize that budget to receive the best return on investment. If…

As a small business owner, you are well aware of the important role marketing and advertising play in attracting new customers. As head of your company’s advertising department, it’s up to you to decide how much to allocate to advertising and how to best utilize that budget to receive the best return on investment. If…