With a car wash on practically every block, your car wash needs to differentiate itself by creating a positive, memorable experience to create a following of satisfied, loyal customers. Check out three simple ways to help generate repeat customers. Make your tunnel car wash the go-to choice.
Know your customer
You are the face and voice of your car wash business. Add a personal touch makes customers feel valued, welcomed and appreciated. It’s as easy as remembering a person’s name, the kind of car they drive or anticipating a regular order. The smallest personal touch can create a big impact. Your customers will be sure to share what’s memorable and what they remember. Word of mouth is a powerful source. If you can provide a positive first impression, you’ll be sure to turn those first timers into repeat customers.
Be high maintenance
Is your equipment clean, modern and consistent? Do you deliver a dry, shiny car each and every time? Does your equipment have the power to handle peak wash volumes? If your customers are confident that they’re receiving a top-notch service, they’ll be sure to turn into repeat customers and keep coming back for more.
Deliver a reliable, quality service. Offer a reasonable price and it will build confidence with customers. It builds a cornerstone to keep them coming back again and again.
Are you offering solid ways to keep your customers coming back? Something as simple as a sincere thank you can create a warm welcome and encourage another visit. Offer loyalty programs and incentives as a thank you to your repeat customers. Start a stamp card program that allows customers to earn a free car wash after a number of stamps. Use technology and social media, such as a website or Facebook, to your advantage. In today’s world, the ability to send email updates, coupons and promotions is just a click away.