A car wash can be a very profitable business. It is important however, to know how to get customers to come to your car wash rather than your competitors. There are a few tricks that you can try to increase car wash sales.
Having regular promotions can bring in regular customers. One very effective promotion is to have a frequent washer club promotion. There are a couple ways to do this.
You can give your customers a card with your car wash’s information on the front including:
• The company name
• Telephone number
• Hours of operation
When the customer comes through the car wash, you can stamp the card at the time of payment. After so many washes, the customer can earn a free wash. This will keep the customers coming back to your business, hoping to earn their free wash.
Another method of running a frequent washer club is to have customers prepay for a certain number of washes at a discounted price.
Your customers like the discount, while you get paid upfront. This guarantees your customers come back. This will also give the car wash an increase in revenue. When a person purchases the prepaid washes, it is a good idea to give them a card similar to a credit card. Be sure to make it fancy, possibly gold and have VIP printed on the card. People like to feel important.
Cross promotion is an excellent way to gain more traffic to your car wash. There are a couple ways this can be done.
If your car wash is located at a gas station, you can offer a discount on a car wash if your customers fill up at the pump first. This will get more gas and car wash customers.
If your business is a car wash only, you can team up with local businesses to offer deals. For example, you could team up with a local car dealership. You could offer 26 free car washes to those who purchase a car from the dealership. In exchange, the dealership can advertise this deal and in turn they are advertising for your business.
Keep the Prices Competitive
It is important to keep your prices close to the other car washes in your area. This is especially important in the winter. During the winter months, car washes make the most money. First, because people do not want to wash their own vehicles in the cold. Second, the snow and the salt from the roads can make a vehicle look filthy. The winter months are also an excellent time to have sales on washes.
Fundraisers are an excellent way to get traffic into your car wash. Non-profit organizations are always trying to make money. If you team up with an organization, you can give them a portion of the proceeds from each car wash that they sent you. Not only are you getting customers in your car wash, it will also be excellent PR for your company.
If you and your employees are professional and care about the customers, you should be able to get good car wash traffic. The ideas listed above can greatly increase that traffic.