Getting Millennials to Your Car Wash Is Harder than You Think


The term “Millennials” refers to people born between the years 1980 and 2000. Much has been made of Millennials, but why?

Millennials have grown up in a world in which technology reigns supreme. At the same time, they want to connect to other people in a way which is authentic and personalized. Marketing to Millennials is different than marketing to other generations. The messages and even the way vendors market to other generations don’t work with Millennials. Read on to learn more about the best way to reach Millennials.

Millennials Are Savvy Consumers

Here’s the thing about Millennials: they have a more sophisticated understanding of the retailer-consumer relationship. They know that businesses need them as consumers. Millennials will choose to become customers of companies which value them.

What does that mean for businesses? They can’t bombard Millennials with marketing messages. Millennials will simply ignore them. Instead, they have to forge a connection with customers in this age cohort.

How can car washes do this? Send Millennial customers coupons or promotions for their birthdays or other special events such as graduations. This type of messaging shows Millennials that your car wash wants to get to know them and be there for them at the special moments in their lives.

Marketing to Millennials

Traditional marketing methods include ads in newspapers, billboards and radio spots. If you want to reach Millennials, you’ll have to add other techniques.

Millennials are frequent users of smartphones. When they want information, they pull out their phones and look it up on the Internet.

If your car wash doesn’t have a website and a Facebook profile, you’re missing out on Millennial business. They can’t find you if they don’t know you’re there. Furthermore, a Facebook profile for your car wash is a great way to advertise special sales and promotions.

Millennials and Social Consciousness

Millennials care deeply about how companies behave. If it turns out that a business is doing something to hurt the environment or doesn’t treat its employees well, Millennials will search for one that does.

Car washes can attract Millennials by touting how environmentally friendly they are (of course, they have to be environmentally friendly in reality – Millennials hate frauds), and how they’re helping the local economy by providing jobs.

Another way car washes can show they’re socially conscious is by supporting local charitable causes. Supporting local charities shows that the business cares about the community in which it operates.

MacNeil: Your Trusted Source for High Quality and Affordable Car Wash Equipment

Are you considering opening a car wash, or do you already own a car wash? Call MacNeil today at 1-800-361-7797. For over 30 years, MacNeil has provided high quality and affordable car wash equipment to car washes in the US and Canada.

Our top-of-the-line products include express wash tunnels of various lengths, in-bay express wash conversion and the ExpressLane Drive Through System (with or without dryers). Find out why MacNeil customers are satisfied and successful car wash owners – call MacNeil today.

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