What do you think are the two most crucial elements in your car wash? Would you say they’re your car wash equipment and supplies?
Do you think they’re your customers and your staff? Those answers aren’t wrong, as long as you keep one thing in mind: ultimately, you have to provide service and convenience to your customers.
Read on for more tips on how to make sure these two vital components are part of your car wash.
Customer Service
Before you start trying to improve your customer service, it’s important to understand what the concept is. “Customer service” means that a customer is satisfied with a product or service.
Why does customer service matter? People like it when the businesses they patronize treat them with respect. They’ll return to that company and even buy additional services or products if they believe that the firm has their best interests at heart.
How do you put an emphasis on customer service at your car wash? Customer service begins even before anyone shows up. The facility should be clean and well-lit. You should have enough supplies and functioning equipment to ensure customers are being served efficiently. Your employees should great customers with a smile and make eye contact.
Convenience
Another thing that customers want from your car wash is convenience. What does the term mean?
Merriam-Webster defines the word as “something conducive to comfort or ease.” And everyone wants something that’s comfortable and easy. The big question is, “How can I make my car wash comfortable and easy?”
Part of convenience is tied to customer service. Your equipment needs to be fully functional, and you must have all the supplies you need to be able to wash customer vehicles. Also, little touches like free vacuum cleaners and services such as detailing or headlight repair make you a one-stop shop for your customers’ vehicle maintenance needs.
Invest in Quality CarWash Equipment
Do you want to offer your car wash customers convenience and customer service? MacNeil CarWash Systems offers you the high quality, affordable car wash equipment to do just that. Our car wash equipment provides a superior clean with low maintenance.
That also means you have a higher throughput and greater profits. For the past 30 years, we’ve been delivering car wash equipment that enables car washes to give their customers the service and convenience they demand. Find out what MacNeil CarWash Systems can do for you.