Ok, you’re biased. You’re going to tell your car wash customers to wash their cars as often as possible.
But let’s add some facts to your argument. The fact is most people let their car get dirty and clean it when it looks too aesthetically filthy—or until someone writes “Wash me” in the paint.
But this can do the car a lot of harm
Frequent Car Washing Help Your Car
This is more important over the winter months, when your clients’ car takes a snowy beating.
“On the best of days, our cars are subjected to sun, salt from the sea, road grease, dead bugs, bird poop and smog. On bad days, our cars are subjected to salt from snow trucks, acid rain, tree sap, road slush and mud,” said Courtney Caldwell of Roadandtravel.com.
“Any one of these elements can eat away at a car’s metal, chrome and paint. Corrosion will occur and rust will appear under the carriage, in wheel wells, even in parts under the hood.”
So even though the car may not look dirty enough to clean, the damage is being done where you can’t see it.
DMV.org added, “Take your vehicle to the car wash as often as possible. Many car washes in the “snow belt” offer steam cleaning and undercarriage cleaning as well as traditional car washing.”
Professional Car Washes Do More to Protect
Again, you’re biased. You’re going to tell your customer that your machines are far better than the old soap and bucket method. Here’s why you’re right.
Remind car wash customers that your machines are:
Able to reach areas DYIers can’t reach or don’t think of.
“Automatic car washes can be safer for your car’s finish than washing your car yourself because do-it-yourselfers sometimes don’t use enough water to safely remove dirt; they wash the car in direct sunlight — which can burn spots in the paint,” according to Autoblog.com.
“Or they use the wrong type of soap — such as dish washing detergent, which removes protective wax and leaves a chalky residue on the finish. Or any one of several common mistakes can end up doing more harm than good.”
Again, it comes down to the fact that most car wash customers can’t see the damage they are doing. So they assume it’s fine. It’s your job to educate them.
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