As a business owner, you wear many hats. You are a provider, an employer and a community member. You are in a unique position to make a difference. Whether on a large scale or a small scale, there are many ways you can leverage that position to help others. If you have wondered how you and your business can make a difference, here are a few tips to help you get started.
1. Adopt A Local Cause
There are so many groups, organizations and individuals that need help at any given time, it can be overwhelming. Often, people find it hard to take action knowing there is so much need out there, where do you start? The answer is simple: Start small.
Is there a small local organization with a need? Is there a project that needs funding or support in order to succeed? As a small local business, you can help. Adopt a children’s sports team, a local library or a literacy program. There are many small ways to make a big difference.
2. Get The Word Out
Of course, you can’t do everything yourself, but what you can do is use your influence in the community to spread the word and encourage others to make a difference as well. Partner with other small businesses to help a cause or enlist the local community to help you make a difference.
Business leaders who encourage and assist their employees with their own volunteer efforts start a ripple effect that can impact the whole community.
3. Help Others Help Themselves
The car wash has been a traditional fundraising tool for years. Encouraging local organizations to raise money and awareness for their cause through car wash fundraising. This is an opportunity to help organizations in your community help themselves and it also generates exposure for your own business, which in turn allows you to continue to help others.
Another way you can be a hero in your local community is through your role as an employer. Hiring individuals who face challenges in finding employment can make a huge difference.
The Three Most Important Parts
There are a number of ways to make a difference, but it really boils down to three simple steps:
- Identify a need or a cause.
- Ask the question: How can I help?
- Spread the word and enlist the help of others.
As a car wash business owner, you can make a difference in your community. Let local charity organizations know that you are there to help, and you will soon see the impact you and your business can make. Be a local hero in your community and get involved today!
Want to grow your car wash business? Ask about expanding your equipment.