For many car wash outlets, fall is often a time when business slows down or even grinds to a halt. When sales take a dip, there’s a number of things you can do to promote your car wash and keep your business afloat … and you don’t have to spend a lot of money to do it!
Get out the bullhorn
Market, market, market. If people don’t know your business exists, hey won’t bring cars to your car wash. Send out flyers, door hangers, make sure your signage is visible and looks fresh and contemporary instead of worn and tired. Cross-market with local vendors by dropping coupons that can be picked up at a checkout counter or tucked inside a restaurant bill.
Promote your business through social media
Today, customers often turn to the Internet for information on a business before visiting. Make sure you have an active, up-to-date online presence. An attractive, optimized website will help customers find you, and fresh, current content will help keep them. Start a blog, create a Facebook page and share promotions. Use Instagram to post pics of your latest improvements.
Pre-paid cards and gift cards
Pre-paid cards and gift cards are a great way to keep customers coming back and promote your car wash. It will boost your revenue up front, and help establish loyal, long-term customers. As a value-add, consider offering a free car wash with purchase.
These are a few of the many things you can do to help grow your car wash business and gain customer loyalty without investing a lot of money. Try one today.