Creating an online presence is a critical part of today’s marketing strategy, no matter what the size of the business. It allows customers to find you and get to know you. Google is a great way to see and be seen. If you’ve recently built a new car wash, here’s some tips to get you started on building and driving traffic with your Google presence.
What’s your address?
Yes, you need a website. It’s a hub, a central place where customers can learn about what you have to offer and contact you. The more you update your content, the more relevant your online presence becomes, bumping you to the top of the search lists.
Not a tech-savvy person? No problem. Many templates, like WordPress templates, are easy to navigate and set up. For a small fee, you can secure a domain name and hosting, and you’ll be up and running in no time.
As you build your website, here’s some valuable content to include:
- Information about your company. What sets you apart?
- Locations and links to online maps for easy navigation
- Hours of operation
- Contact information
- A promotions page
- An opt-in option for your email list. This will allow you to hone in on frequent customers and customize promotions.
- Links to your social media pages
- A blog
Blogging is a great way to build rapport with your customer base. It allows you to add value by offering industry tips and tricks, expert information and insights, news on the latest advancements, and announcements about events and promotions. Over time, with a consistent stream of posts and information, blogging builds credibility with your customers.
If you build it, they will come. Not true! They have to know where you are first. Use Google maps to connect customers to your business virtually. Once you’ve done this, your business will be easily found during Google searches and with smartphone GPS devices.
Optimize with your Google ID
Don’t forget to verify your website and complete the ‘about’ section on your Google + profile. This will allow your business to be found during a search using Google maps and Google places for Business. Bonus: your Google ID will allow you to access multiple platforms, like YouTube and Google + with one set of login credentials.
An eventful season
Thinking of hosting or taking part on an event? Use Google AdWords to boost and promote your events, making them easily found during an online search. Whether it’s an online promotion or community event, you can set it up in advance, leaving you free to focus on other marketing initiatives.
Thinking of expanding more than your online presence? We’ve got everything you need to build or expand your business. Find out how we can help you today.