Is your automatic car wash ready to succeed as a business? Here are five tools that you should be using to improve your ability to thrive in the car wash industry:
1. An updated website
Every business needs a website, including yours. A website is a foundation for connecting with customers via the web, since it gives you an online presence that increases the likelihood that your name will appear first when people search for local car washes.
You will be more successful at these things when your website is well designed. Wix, a free website building resource, allows you to do this without having to hire a web designer. As Forbes contributor Tanya Prive said in an article about small business development, Wix is “for those who are less tech savvy,” so you can fully customize and manage your website with a system that is no more complicated than Microsoft Word.
2. Email marketing
As Laura Donovan said in a recent Business2Community article, “Email marketing has an ROI of 4,300%.”
This incredible return applies to all businesses, including car washes like yours. Make sure that you are actively collecting customer emails and sending them messages to keep your business in mind as the best automatic car wash to visit. This is also a great platform to advertise your latest deals.
3. A high pressure wash system
High pressure wash systems break up dirt better and wash more efficiently. Your customers will appreciate both of these things as they get more thorough washes in shorter amounts of time. This appreciation will manifest itself as more return and referral-based business.
4. Wax-based shampoo
Other than removing all of the dirt from a vehicle’s body, how can you make your regular washes stand out from the competition? You can give your customer’s cars a little extra shine.
This can be difficult to do for customers who don’t want to pay extra for a full wax. Fortunately, thanks to wax-based shampoo, you can retain a full wax as a valuable upsell product and increase the shine provided by your regular car wash.
5. A really big sign
Large, tall signs are effective tools for any business, but they are invaluable for an automatic car wash. That is because many people will know that they need to get their car washed, but will forget about it when they start heading to their next destination. When you have a large sign that people can see long before they reach your business, they are more likely to stop by for a wash.
Do you have all of the tools you need for your automatic car wash to succeed?
You will require more than soap and water to make your car wash business succeed. In addition to great automatic car wash equipment, you will need the right business tools that will help your company thrive.
This is where Macneil Wash Systems can help. With more than 30 years experience, we know what your car wash needs to be profitable.