How can you get the most out of your car wash equipment? As a car wash business owner, you should be asking yourself this question every single day, because this, along with your customers, is the lifeblood of your business.
Even when unused, all car wash equipment has a limited lifespan. While this span may be measured in years, you still want to get the most out of your investment. A great way to do this is to drum up more business for your car wash so that you can get as much use out of it as possible.
Advertising can help you achieve this goal. Beyond the basic advertising options like flyers and newspaper ads, you should also be collaborating with other businesses. As Entrepreneur.com contributor Brad Sugars suggested, you should build partnerships wherein “another business with the same target customer will use their database to promote your business.”
2. Automate your equipment
Automated equipment will open up your car wash to a myriad of business opportunities, including the following:
- The ability to serve customers 24/7
- Access to customers who are in a hurry
- Less use of expensive resources such as water and chemicals
3. Brag about your equipment on your website
Is your car wash equipment energy efficient? Does it use the latest technology? Does it thoroughly wash and dry a car in only a few minutes? As we discussed earlier, getting the most out of your equipment means attracting more customers. When choosing which car wash to use, people will want to know all of these things, and you should make the answers easily accessible to the customers. Your website is a critical channel for this, because this is the first place people will look to for information.
4. Make sure that your car wash equipment provides a comprehensive array of services
A big mistake that many car wash businesses make — especially those with automatic car wash systems — is to assume that their customers only want a basic soap and water wash. On the contrary, many customers want their cars to be waxed and thoroughly power washed, even if they go with an automated wash. When your equipment can provide these services, your business’ reputation will get a boost and you will gain more customers. As the Marketing Donut said in a recent article, you should always seek ways to “Freshen up your image.”
5. Upgrade your car wash equipment
Could a simple equipment upgrade be the difference between not hitting your break-even point and turning your car wash into a cash cow? Possibly. Equipment upgrades will provide a host of benefits, including better resource management and higher quality washes.
Want to Ensure Your Car Wash Equipment Maximizes Its Potential?
If you want want to get the most from your car wash equipment, you must protect and maintain your car wash equipment and offer superior services.
MacNeil Wash Systems has been a popular source of car wash services for car wash businesses across North America for over 30 years. We can either provide quality parts or service your equipment, or we can supply you with state-of-the-art equipment, or the full car wash system, if you’re interested in investing in an upgrade.
Contact us today for more information, and let us help you keep you get the most from your car wash equipment!