One of the most important factors when planning a car wash is choosing a location. Is there space to handle volume? Room for an entrance and an exit? The ability to expand? There’s lots to consider before picking a location. If you’re in the process of opening your business, consider these factors before settling on a car wash location.
Location, location, location!
Access: Is the car wash location on a corner? Is it close to traffic lights? More than one entrance or exit? Is there enough room to handle the overflow of cars on a busy day?
Visibility: Is the location visible from the road? Is it visible from both directions of traffic?
Competition: What businesses are around your possible location? Do they compete with you? While you might initially believe competition is a bad thing, some professionals disagree. The theory is that competitors who already exist in the desired area most likely did the research before settling there, meaning it must be a good location. They’ve also spent money to advertise and drive potential customers to the spot. Greg Kahn, founder of Kahn Research Group, puts it this way: “Foot traffic is obviously important, but landing the ‘perfect’ customer is far more crucial. By being in close proximity to your competitors, you can benefit from their marketing efforts.”
Growth: Once your business is up and running, you may want to expand. Plan for the long term. Is there room for new additions or retrofits?
Safety: It may seem obvious enough, but appearances can be deceiving. Do your homework. Spend time in the area. Is it well-lit? Is there a lot of traffic and foot traffic? You and your staff should feel safe at work.
Supplies: – You’ll likely need access to parts, car wash equipment, and repairs. Is the location close to your suppliers?
Financials: Consider your expenses. Does the location require a new build or renovation? What is the rent and taxes? What will you be paying your employees?
Local laws: Don’t forget to research zoning regulations and any operating restrictions for the location you’re considering.